17.2.24
Business Opportunities in Kazakhstan
9.1.24
Loss Aversion. Flip for It
18.10.23
How Global Distress Drives Up Gold Prices
28.8.23
Shrinkflation
When Less Is Hidden in More
Prices hold steady. Packages look the same. But something quietly disappears — and most consumers never notice until it's too late.
Shrinkflation is a manufacturer's quiet solution to a loud problem. When raw material costs, transportation, and labor eat into margins, the instinct is to act — but not visibly. Raising the price invites immediate consumer pushback. Reducing the product's contents, while keeping the package and the price unchanged, invites nothing. That silence is the point.
The chocolate bar that once felt substantial now disappears in three bites. The bag of chips that used to feel generous now rattles with empty air. The product looks identical on the shelf. The receipt shows the same number. Only the experience — and the weight — quietly tell a different story.
01The Psychology Behind It
What makes shrinkflation effective is not clever packaging — it is how the human brain processes quantity. Research in consumer psychology identifies what is commonly called the size-contrast illusion: we judge how much a product contains primarily by the size of its container, not by reading the fine print on the label. When the package stays the same, our perception stays the same. The reduction happens below the threshold of conscious notice.
This is not accidental. Manufacturers understand that a price increase triggers an immediate, rational comparison — consumers can see it and react to it. A content reduction triggers nothing, at least not immediately. By the time a loyal buyer registers that something feels off, the habit of purchase is already maintained and the margin is already recovered.
02The Hidden Cost Beyond the Wallet
The financial impact is straightforward: you pay the same price per unit and receive less value. But shrinkflation carries a secondary consequence that receives far less attention — it increases consumption and waste. When a package appears identical to what consumers have always bought, they buy and use the same amounts as before. The container signals "same as always." The contents do not keep up.
The result is that households consume more units to meet the same needs, generating more packaging waste in the process. The environmental cost of shrinkflation is real, even if it never appears on the receipt.
03How to See Through It
The most reliable defense is unit pricing. Most retailers are required to display the price per kilogram, per liter, or per unit alongside the shelf price. This single metric cuts through packaging entirely — it shows you what you are actually paying for, not what the box implies. Comparing unit prices across time and across brands is the clearest signal available to any consumer.
Sudden changes in packaging design or brand repositioning are also worth noting. Manufacturers often introduce shrinkflation alongside a redesign, using the visual novelty to absorb attention. A fresh logo and a lighter box are not always unrelated events.
The rule is simple: ignore the package, read the label.
Shrinkflation works precisely because most people don't. The moment you make unit price a habit, the illusion stops working — and so does the strategy behind it.
8.7.23
Navigating the changing World order
21.6.23
Property, an alternative to university education
In today's rapidly changing world, it is essential to explore alternative paths to traditional higher education. One such alternative that holds tremendous potential is redirecting the substantial funds typically allocated towards university tuition fees towards purchasing a small, well-located flat as an investment. This article aims to shed light on the advantages of this approach, highlighting the benefits it offers to both students and their families.
1. Long-Term Financial Investment:
By opting to invest in a small, well-located flat, parents can make a sound long-term financial decision on behalf of their children. Instead of spending a significant sum on tuition fees that may not guarantee future financial security, investing in property can provide a tangible asset that has the potential to appreciate over time. Property investment offers the opportunity for steady rental income and capital growth, making it a financially prudent choice.
2. Rental Income and Return on Investment:
A well-chosen flat, strategically located in a high-demand area, can generate a steady rental income. This income can be utilized to cover expenses such as rent, living costs, and potentially even mortgage payments. Over time, as the property market appreciates, the investment can yield a favorable return on investment, providing a solid financial foundation for the student's future.
3. Flexibility and Diversification:
Investing in property offers flexibility and diversification compared to the more linear trajectory of university education. While a university education offers a specific set of skills and qualifications, owning an investment property opens up opportunities for multiple income streams and potential business ventures. It provides the student with a wider range of options and the ability to adapt to the changing needs of the job market.
4. Real-World Experience and Practical Skills:
Instead of spending years solely focused on academic pursuits, investing in property allows students to gain practical experience in the real estate industry. Managing a property involves learning essential skills such as financial management, property maintenance, tenant relations, and negotiation. These experiences contribute to a well-rounded education and can enhance the student's professional development and employability.
5. Potential for Future Education Funding:
Should the student decide to pursue further education in the future, the property investment can serve as a potential source of funding. It can be used as collateral to secure loans or as a means to generate additional income for education-related expenses. The property investment offers flexibility and the ability to adapt to changing circumstances and aspirations.
22.4.23
Top to bottom
14.3.23
USDJPY
15.1.23
Gold 2023
30.12.22
EURUSD forecast
Remember this post? November 2021. Under parity happened this year, but as we always say, big movements have drawbacks. Our perception for the coming year is the rebound might not be finished, perhaps reaching around 1.1, but eventually the dollar is going to keep on strengthening and target 0.8.
30.10.22
Follow the hedge funds
We, mortals, have some tools to track what hedge fund managers do. Have you ever wondered how Bill Ackman is investing? Would you love to track a mix of trendy stocks in the hedge fund community?
Let us give you a couple o tips in case you are interested in tracking these famous managers:
1. Web hedgefollow.com It is still beta, but it works beautifully. Here you can track managers, stocks… with a very easy intertace.
2. ETF: GURU directly invests in highest conviction ideas from a select group of hedge funds.
26.9.22
Super dollar, till when?
DXY is the common reference for USD against the rest of the currencies.
29.6.22
Inflación en España
En las noticias de hoy vemos que el IPC en España se dispara al 10.2%. Nosotros internamente utilizamos el doble de la inflación oficial pues los gobiernos en general tienden a buscar medios para bajarla, generalmente cambiando cíclicamente la cesta de la compra que usan como referencia.
Esta vez no vamos a ser tan conservadores y vamos a suponer una inflación anual del 15%.
La causa de la subida de precios es la increíble creación de dinero que hemos vivido los últimos años y que se ha acrecentado con el Covid. No creemos que vaya a remitir el próximo año como sugieren la mayoría de los analistas.
Solo como ejercicio vamos a ver qué sucede con nuestros ahorros si tenemos inflaciones del 12% durante los próximos 5 años.
Capital inicial: 100.000 EUR
Equivalente en dinero de hoy dentro de 5 años: 56.742 EUR
Esto es, casi la mitad de los ahorros desaparecerían en 5 años.
1.6.22
Inflation III. Personal Inflation and Retirement
When there is confusion in a system because of the excess of variables or its possible distortion, it’s advisable to try to look closer at the origins of the problem trying to find more clarity. From this comes the concept of personal inflation (PI).
Although all the parts of the economy are interrelated, they don’t have a prefect correlation. Thus, if you can estimate the inflation data that directly affects the retired person, precision will be enormously improved. Most likely, the price increase in university education isn’t a relevant factor for someone that isn’t going to start their studies, in the same way that the increase in housing prices isn’t to those who already own their own house and who intend to leave it to their inheritors.
A borderline case happens with health costs. For some, not being included in any type of public protection system is nearly their greatest worry, while for others it’s contemptible to find themselves under the state’s umbrella. Therefore, as a first step, it would be necessary to calculate those areas that can affect retirement and obtain specific historical data. As an example, you can imagine a couple that decides to retire to the Philippines. They rent, don’t have a car and have global health insurance. This couple will need to know the details of their last few years of rent in the Philippines and the evolution of health insurance in a global way. The rest of their expenses such as: food, telephone, Internet, electric, and water; affects them to a lesser extent and the average could be used to calculate them.
If they estimate a monthly payment of $500 on rent, $400 on insurance, and $800 on the rest of their expenses, and on average in the last few years rent has risen 8% annually, health insurance 7% and the country’s inflation is 2%, the following calculation can be made to obtain the personal inflation data:
PI=(500x8%+400x7%+800x2%)/(500+400+800)=4.9%
Calculating future monthly expenses isn’t complicated; in fact, it is where less uncertainty appears, despite the fact that uncertainty is always found in the future. What is not as trivial is estimating an average inflation for the retirement period. Perhaps rent in Manila has risen a lot in the last few years, but you encounter an unsustainable situation and it’s nothing more than the reflection of a real estate bubble that is on the brink of bursting. Or maybe the historical data on housing rentals in the last 30 years didn’t take the current situation into account. The solution to this problem doesn’t exist. Once again, you can make a reasonable approximation. If we call the average increase in rent in Manila in the last 30 years IA30, 3%, and IA5 the average increase in the last 5 years, 10%, as an example the following could be used:
i . If the couple is young, you can give more weight to the historical data, IA=(2xIA30+IA5)/3=5.3%.
ii . If the couple is old, then the recent data is overvalued, assuming that they have fewer years to live and there won’t be time for inflation to return to the average, IA=(IA30+1.5xIA5)/2.5=7.2%.
iii . The age of the couple is omitted and you simply use 1.5 times the official inflation of the rent history, IA=1.5xIA30=4.5% (you don’t use double, as in the general case seen previously, as in specific areas the distortion between the actual inflation and the official is less).
Logically, this is only an example. The weight of each type of inflation varies according to the particular scenario of the person making the calculations. In any case, prudence requires leaning towards a high inflation figure as a more restrictive situation. Therefore, it’s possible to calculate personal inflation without knowing more than the areas of expenditure that each one has and finding average inflations specific to each. Estimating these average inflations is an art, which can be used for future inflation. This applies as much to the historical data exclusively multiplied by a coefficient of security (for example 1.5), as to a combination of these historical figures with the more recent ones.
DYNAMIC MODEL
It’s healthy to make an estimation about future inflation through the methodology that is considered appropriate. However, to remain only with the initial calculation and never make a periodic follow-up during the retirement years would be a shame. This will be a constant in all the variables that affect retirement.
Recalculating the estimated future inflation each year or every other year upon retirement diminishes carrying forward previous errors and permits correcting the rhythm of expenses (or possible extraordinary income) to the new situation of corrected inflation. It is, therefore, a dynamic model, a process that doesn’t end during the whole of retirement.




